Don’t Be the Other Guy
Written by Aprill on July 7, 2010
What do you do when you need to engage the services of a business? More to the point, how do you find them and then make contact?
I can tell you what I do.
First of all, I google. (Yes, it is a verb according to the Oxford dictionary.) Unfortunately, the town I live in isn’t very web-savvy, yet. Next, I go to my online Yellow Pages.
If there are three businesses listed and two of those have a website mentioned in their ads, I will go and check out both websites. I’ll look around the websites, read any information provided and view the gallery, if it’s relevant. Without even talking to anyone, I’ll have formed a preference in my mind based on what I’ve seen and read. At that point, I’ll most likely write an email or fill out a contact form and hope they get back to me. Picking up the phone is my last port of call.
Most other people I talk to operate the same way. We go online first.
I’ll talk about Google and search ranking another time, but this all boils down to one important point. If you don’t have a website you are losing out on a whole lot of potential business.
A good design will make me look but great copy will make me contact you, and not that other guy. Don’t be the other guy.
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Expand Your Brand Beyond the Logo
If Content is King, Then Service is the Courtesan