If Content is King, Then Service is the Courtesan

Written by Aprill on July 28, 2010

Gary Vaynerchuk talked about good service in his keynote speech at Railsconf 2010. Tony Hseih established the Zappos Family Core Values — one of which is to Deliver WOW Through Service.

Consider their positions today.

It wasn't just good luck and good management that got them where they are. While the right time, the right place, and the right people all play a part, it's good customer service that makes a good reputation great. And a great reputation is what gets people coming back time and again, even though you might not be the least expensive option.

Fast service is out the window. Personal service is coming back in.

These days, people are looking for more than just an item. They want a good experience. They want engagement. As Gary points out in that speech, the appreciation for the idea of the "Mom and Pop store" is on the rise. We love handmade again. We enjoy the hand-written. We appreciate the products and services that have a heart and soul intact.

Having passion for your product is the first step, engaging with your customers comes next.

Get to know them better and let them share their stories with you. Whether it's over social media or by engaging copy on your website that allows for customer involvement, become a voice in your village and be open to new ideas that this engagement brings.

At Dev Logic, we like to stay visible and approachable. My copywriting clients don't get charged extra for further editing or alterations that are within the scope of the project. I want you to feel comfortable talking to me, so that I can be the voice that best represents you and what you're passionate about.

How do you keep the heart and soul in your work so people come back for more?

Photo courtesy of greencolander