Ties optional.

No matter what sort of work we do, there’ll always be a need for business writing. What’s business writing? Emails, newsletters, presentations, applications, media releases and letters. There’s more; and let’s stay away from marketing, for now.

Your business writing might be seen within your business as instructional writing or meeting minutes for example; or it might be sent outside the business as a proposal or media release. You can bet that whoever is reading it has a lot of other stuff to read and do, too. The trick is to keep it simple.

It’s tempting to use long and lofty words, and even longer and loftier sentences. It’s easy to get wrapped up in industry jargon, forgetting that your readers might not grasp what you’re talking about.

Before you start putting your words in writing, loosen your tie. Keep it simple with shorter words and uncomplicated sentences. You may be wearing a suit and tie when you compose your business writing, but don’t make your readers feel like they need to wear one to read it.

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